Sequence Triggers

Triggers automatically enroll domains into sequences when specific events occur. Instead of manually adding contacts, triggers ensure your sequences always have fresh leads flowing in.

Trigger Types

Audience Match

Enroll domains when they match an audience's filter criteria:

1. Open your sequence
2. Go to Settings → Triggers
3. Click + Add Trigger
4. Select Audience Match
5. Choose an audience
6. New domains that enter the audience will auto-enroll

Example: You have an audience for "US SaaS domains registered in the last 7 days." Every day, new matching domains automatically enter your outreach sequence.

Watchlist Change

Enroll domains when a watched domain changes:

1. Select Watchlist Change as the trigger type
2. Choose which change types trigger enrollment:
   • Tech stack added
   • New contact found
   • Website went live
   • Industry changed
3. Optionally filter by specific changes (e.g., only when "Stripe" is added to tech stack)

Example: When a watched competitor adds Stripe to their tech stack, automatically enroll them in a "payment solutions" outreach sequence.

Intent Signal

Enroll domains when CronDB detects a buying signal:

1. Select Intent Signal as the trigger type
2. Choose signal types:
   • New technology adoption (e.g., added a CRM)
   • Rapid tech stack growth (3+ new tools in 30 days)
   • E-commerce platform launch
   • Hiring signals (job board pages detected)

Example: When a domain adds an e-commerce platform, enroll them in a sequence about your e-commerce analytics tool.

New Domain

Enroll domains based on registration criteria:

1. Select New Domain as the trigger type
2. Set filters:
   • Industry
   • Country
   • Business type
   • Minimum confidence score
3. New domains matching these criteria enroll automatically

Example: Every domain registered in the UK in the "Healthcare" industry automatically enters a healthcare-specific outreach sequence.

Manual Trigger via API

Enroll domains programmatically:

curl -X POST \
  -H "Authorization: Bearer cdb_your_api_key_here" \
  -H "Content-Type: application/json" \
  -d '{"sequence_id": "seq_abc123", "domains": ["newsite.com"]}' \
  "https://api.crondb.com/v1/sequences/enroll"

Trigger Configuration

Enrollment Limits

Set limits to prevent overwhelming your send capacity:

• Max enrollments per day — Cap daily auto-enrollments (e.g., 50/day)
• Max total enrolled — Stop auto-enrolling after reaching a total count
• Cooldown period — Minimum time between enrollments from the same trigger

Exclusion Rules

Prevent duplicate or unwanted enrollments:

• Already in sequence — Skip domains already enrolled in this sequence
• Already in any sequence — Skip domains enrolled in any active sequence
• Suppression list — Skip domains on your suppression list
• Completed sequence — Skip domains that already completed this sequence

Schedule

Control when triggers are evaluated:

• Always active — Evaluate in real-time
• Business hours only — Only enroll during your send window
• Custom schedule — Set specific days and hours

Trigger Examples

Lead Generation Funnel

Trigger: New Domain
  Filter: Country = US, Industry = Technology, Confidence > 0.8
  Limit: 50/day
  Exclusion: Already in any sequence
  → Enrolls into: "Tech Startup Outreach" sequence

Competitor Displacement

Trigger: Watchlist Change
  Change: Tech stack added = "Competitor Product"
  → Enrolls into: "Switch to Our Product" sequence

E-commerce Launch

Trigger: Intent Signal
  Signal: E-commerce platform detected
  Filter: Country = US or GB
  → Enrolls into: "E-commerce Growth" sequence

Monitoring Triggers

The Triggers dashboard shows:

Metric	Description
Trigger fires	How many times the trigger matched
Enrollments	How many domains were actually enrolled
Skipped	How many were excluded (duplicates, limits)
Last fired	When the trigger last matched

Trigger Limits

Plan	Max Triggers per Sequence	Max Total Triggers
Starter	1	5
Pro	5	25
Enterprise	10	Unlimited

Next Steps

• Audiences — Create audiences to use as trigger sources
• Watchlist — Set up domain monitoring for change triggers
• Creating Sequences — Build the sequences triggers feed into

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