Engagement Scoring

Engagement scoring tracks how prospects interact with your sequences and assigns a cumulative score based on their actions. Higher scores indicate warmer leads who are more likely to convert.

How Scoring Works

Every interaction a prospect has with your sequence adds points:

Action	Points	Description
Email opened	+5	Prospect opened the email
Link clicked	+15	Clicked a link in the email
Email replied	+40	Sent a reply to your email
Meeting booked	+50	Booked a meeting via your calendar link
LinkedIn accepted	+20	Accepted your connection request
LinkedIn replied	+35	Replied to your LinkedIn message
Phone answered	+30	Picked up your call
Unsubscribed	-100	Opted out (resets score)

Points accumulate across all steps in a sequence. A prospect who opens 3 emails (+15), clicks a link (+15), and replies (+40) would have a total engagement score of 70.

Lead Temperature

Based on the engagement score, CronDB assigns a temperature label:

Temperature	Score Range	Meaning
Cold	0–14	No meaningful engagement yet
Warm	15–39	Some interest shown (opens, clicks)
Hot	40–79	Strong interest (replies, clicks)
On Fire	80+	Highly engaged (replies, meetings, calls)

Temperature badges appear in the Contacts tab, lead lists, and Domain 360 views.

Goal Tracking

Define what "success" means for each sequence:

Setting Goals

1. Open your sequence
2. Go to Settings → Goals
3. Choose a goal type:

Goal	Tracked Event
Reply	Any reply to a sequence email
Meeting Booked	Calendar link clicked and meeting confirmed
Link Clicked	Specific link clicked (e.g., pricing page)
Custom	API event from your application

4. Set whether achieving the goal exits the contact from the sequence or continues

Goal Metrics

The sequence analytics page shows:

• Goal conversion rate — Percentage of enrolled contacts who achieved the goal
• Average steps to goal — How many steps it took before goal was reached
• Average time to goal — Days from enrollment to goal achievement

Activity Timeline

Every contact has an activity timeline showing each interaction in chronological order:

Mar 18, 9:02 AM — Email "Quick question" sent
Mar 18, 10:15 AM — Email opened (2 times)
Mar 19, 3:30 PM — Link clicked: pricing page
Mar 20, 9:00 AM — Follow-up email sent
Mar 20, 11:45 AM — Email opened
Mar 20, 2:10 PM — Reply received: "Sure, let's talk."
Mar 20, 2:10 PM — Goal achieved: Reply
Mar 20, 2:10 PM — Exited sequence

Access the timeline by clicking any contact in the Contacts tab.

Using Engagement Scores

Prioritize Follow-Ups

Sort your contacts by engagement score to focus manual effort on the warmest leads:

1. Go to Sequences → Contacts
2. Sort by Engagement Score (descending)
3. Focus phone calls and personal emails on the top-scored contacts

Trigger Actions

Use engagement scores as conditions in your sequence:

• If score > 30 → Send meeting request (skip the standard follow-up)
• If score = 0 after step 3 → Move to breakup email
• If score > 50 → Create high-priority task for immediate follow-up

Feed Into CRM

When webhook or CRM integration is configured, engagement scores are included in the data payload:

{
  "domain": "example.com",
  "sequence_id": "seq_abc123",
  "engagement_score": 65,
  "temperature": "hot",
  "last_action": "email_replied",
  "goal_achieved": true
}

Aggregate Analytics

The Analytics tab shows engagement patterns across your sequences:

Metric	Description
Average engagement score	Mean score across all contacts
Score distribution	Histogram of cold/warm/hot/on-fire
Engagement by step	Which steps drive the most engagement
Engagement by channel	Email vs. LinkedIn vs. phone effectiveness
Time to first engagement	How long before prospects first interact

Next Steps

• A/B Testing — Optimize for higher engagement scores
• Triggers — Enroll high-engagement leads from other sequences
• Compliance — Handle unsubscribes and opt-outs properly

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