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Building Custom Lead Scoring Models with CronDB

· 2 min read
Alex Ciachir
Alex Ciachir
Founder, CronDB

Generic lead scores treat every business the same. CronDB's custom scoring lets you define what a qualified lead looks like for your specific product and market.

Why Custom Scoring Matters​

A domain intelligence platform selling to e-commerce companies cares about different signals than one selling to cybersecurity teams. Off-the-shelf lead scores can't capture this nuance.

CronDB's custom scoring engine lets you weight the factors that matter for your business:

  • Technology signals: +20 points if they use Shopify, +10 for WordPress
  • Company attributes: +15 for US-based, +10 for 50-200 employees
  • Behavioral signals: +25 for recent technology changes, +20 for hiring activity
  • Negative signals: -30 for government domains, -20 for non-profit

Setting Up Your First Scoring Model​

Step 1: Define Your ICP​

Start with your best customers. What do they have in common?

  • Which industries convert best?
  • What technology stacks do they typically use?
  • What company size closes fastest?
  • What signals preceded their purchase?

Step 2: Create Rules in CronDB​

Navigate to Custom Scoring and create rules for each attribute. Start simple — 5-10 rules is enough to see significant improvement over generic scores.

Step 3: Test Against Known Outcomes​

Score your existing customer list. Do your best customers get the highest scores? If not, adjust the weights until the model reflects reality.

Step 4: Automate with Workflows​

Once your scoring model is tuned, use CronDB workflows to automatically:

  • Add high-scoring leads to priority lists
  • Trigger outreach sequences when a domain crosses your score threshold
  • Alert your team when a watched domain's score changes significantly

Iteration Is Key​

Your scoring model should evolve with your business. Review it quarterly:

  • Are high-scoring leads actually converting?
  • Have your target market or ICP changed?
  • Are there new signals you should incorporate?

Check the Scoring API documentation for programmatic access to custom scores.